A cursory observation of new customer lifestyles and choices provide pertinent yet important ingredients to formulate ideas on how to meet the new and sometimes unarticulated demands of customers.
“Today countless innovative business models are emerging. Entirely new industries are forming as old one crumble. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves” - Osterwalder & Pigneur (2010)