Business models are designed to create value for companies and customers. Over time, managers have to reexamine their existing business models to find innovative ways of capturing new value for their companies and customers. Innovative business models are the products of a critical attitude towards existing models and a willingness to challenge the status quo. An examination of changing consumer lifestyles and choices can provide insights into how to meet the new and sometimes unarticulated demands of customers and other stakeholders.
The mission
We have selected four business cases for you to choose
from. Write an essay with a maximum of 300 words on one of
the provided business cases: share your idea on how new
technologies have an impact on existing business models.
You should focus on finding a new innovative business model which will capture future value for companies and their customers. Submit your essay by using our application page for the chance to win a full-tuition scholarship for an Executive or International MBA at Nyenrode Business Universiteit worth € 47,500 and €32.500 respectively!
Nyenrode’s Executive MBA is ranked #1 worldwide in Career Progress by the Financial Times and both programs were recently named finalist in AMBA's prestigious MBA Innovation Award. The deadline to submit your essay is January 31, 2012.
