Business model: Orchestras and live concerts in 2020

The ‘experience based economy’ forces musicians to add true value to fans lives by creating a unique experience. Many orchestras are perceived as dull, grey or non distinctive.

A multimedia approach, especially presence on social media and blogs could provide inspiration to stop competing with competitors, by making them irrelevant: create a new niche, new artistic vision, multi sense experience and dare to take a transdisciplinary approach.

Fusion of styles, adding visual or other elements could get fans again in tune with and loyal to the ’brand’.

Create new revenue streams

Prefinancing could be done via online crowd funding. Final ticket prices should be determined by the projected value of the performance by creating online auctions where people can buy tickets at the price they are willing to pay, depended of expected popularity, timing (early bookings and last minutes) and the venue chosen.

Seek international partnerships with commercial companies, get pick up by advertising companies to become another cool brand’s ‘music theme’ instead of being (mainly) depended of government subsidies paid out of tax payers money.

Share free samples online to reach a broader audience in terms of age, social status and geography both to promote live performances ticket sales as to sell songs or recording online. Create a buzz by announcing exiting performance venues last minute online and leave old, closed cultural temples. Sell merchandising products online.

Lower and share costs

Create synergies by sharing (virtual) back offices, joint e-marketing campaigns and sales platforms. Outsource non creative activities, if necessary to specialized parties on the other side of the world.

Use creativity differently, to survive commercially!